In my two previous posts, I explained how understanding the laws of the universe and the differences between perception and reality can help businesses to do better marketing. In this one, I take these concepts a bit further to show marketers how they can use gravity - the least understood of the four fundamental forces of nature - to improve their marketing.
What is gravity?
In grade school, many of us learned that Sir Isaac Newton started thinking about the law of gravity when an apple fell on his head. Although gravity cannot be seen with the human eye, it is a very real force. This becomes obvious when people slip and fall, drop something that breaks on the ground, or get hit on the head by a falling object. While people can perceive these effects of gravity, scientists are not sure what it is. We see objects fall down or toward a large object, but unlike other forces, scientists have not found an opposing force that can repel a falling object. This and other characteristics make gravity perhaps the most mysterious of the known forces. Even so, we can measure it, and make predictions based on it.
Gravitational force equation
The gravitational force between two objects is described by the equation.
F = G(m1m2)/d2, where F is the gravitational force, m1 and m2 are the masses of the two objects, d is the distance between the objects, and G is the gravitational constant.
What is the gravitational pull of Neptune.
1.19 times the gravitational pull on Earth